132 MUSICAL GIFTS In 0) the early 1980s, a glib advertising campaign 1) .........to appear before every Christmas. It featured a beautifully wrapped album and the slogan "Give the Gift of Music". The implication 2)......................that buying your friends or relations a record was the obvious answer 3) the annual present-choosing dilemma. But as anybody 4) .......... has spent the weeks up to ...................to fathom Christmas desperately 5) the musical preferences of a cousin or sister-in-law ............................ you, that is simply 7)...... true. Buy someone the 8). ...........album, and you could enrich their life. Buy someone the wrong album and it's 9)....................... not to notice the look of disappointment as they lift the wrapping paper. There are two rules about buying albums as a Christmas present. First, steer 10) of the novelty purchase and second, avoid 11) ..........too difficult. Such albums will get played twice, laughed 12) .....................once, then never touched 13).. . Christmas is about easy-access entertainment, not challenging art. Other 14) ............that, it's a minefield. The truth 15) that people's tastes are personal and frequently difficult to guess.​